Client
Scope of Work
Overview
MyJam is the UK's largest online marketplace for cultural groceries, founded in 2019 to provide authentic Middle Eastern, Turkish, Egyptian, and Mediterranean products. It acts as a platform connecting local suppliers and independent chefs with customers.
The Challenge
MyJam is a startup offering cultural food delivery in the UK. They have inactive social media accounts filled with bots and fake followers. The company is unsure about how to reach its ideal audience on social media and is struggling to determine what content would best reflect its values and help it build an engaged audience.
The Goals
Create high-quality content that reflects the brand's values.
Attract and grow genuine and real followers interested in the brand and its offerings.
Increase engagement rate & establish an engaged audience.
Increase overall brand awareness & reach a wider audience.
The Solutions
Getting clear on the unique selling point of the app - why they’re different from other similar services- and showcasing it on the copy and short videos.
Posting multiple times during the week at the times when the audience is most engaged.
Keeping up with the latest trends and participating in the relevant ones early on.
Combining organic social media with paid ads and boosted posts to maximize the reach.
Finding and managing influencers with relevant target audience and collaborating with them for promotional posts.
The Results
Before
After
Testimonials
Kind words from client and people that have worked with me.
FAQ
What if I need a mix of services, web, social, and branding?
I'll bundle everything into a custom plan with a clear scope, timeline, and pricing. Many of my long-term clients work with me across multiple services.