Scope of Work
Branding, visual identity and copywriting
Client
Prana Ops
Brand Goals
Bold, Vibrant, Empowered
Overview
Prana Ops founded by Janine Yanez, a seasoned operations leader with a decade of experience in empowering businesses to thrive. Janine specializes in working with visionaries who are hungry for more and ready to shake things up
When designing the visual identity and writing the copy for Prana Ops, I focused on translating Janine’s brutal honesty and creative firepower into a bold, no‑fluff logo with purposeful cuts, a grounded palette and a vibrant accent, balancing honesty and strength with human warmth. . Every element was built to scale across touchpoints like a toolkit, not a cage, so the brand feels as agile and no‑nonsense as Janine herself.






Testimonials
Kind words from client and people that have worked with me.
FAQ
What if I need a mix of services, web, social, and branding?
I'll bundle everything into a custom plan with a clear scope, timeline, and pricing. Many of my long-term clients work with me across multiple services.


